Wicca: A Guide for the Solitary Practitioner Book by Scott Cunningham

Scott Cunningham is a leading author in the realm of the craft, and their is a reason why. He doesn't mislead and he doesn't over complicate things, and for my money this is his pinnacle work. This is the first book I always recommend to anyone new to the craft. It isn't complicated or pretentious, and it gives the reader a really good understanding of the basics of witchcraft. Don't let the title scare you, it isn't about the rituals a formal Wicca, it is about the things you can do by yourself. It doesn't go into depth on any one topic, but rather gives you and nice broad overview of everything you need to know as a beginner. However, don't think it is a beginner read that after you read it once it will forever stay on a shelf, I go back and reference it regularly (when it is not being borrowed from a friend).